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Michael has spent his entire professional career focused on e-commerce. In 2007 Michael joined Taylor Gifts. He is responsible for all aspects of their ecommerce business including online marketing and website development. Since his arrival at Taylor Gifts, sales from online marketing initiatives such as paid search, affiliate marketing, email marketing and comparison shopping engines have more than doubled while lowering costs. In September of 2009 Michael lead a successful relaunch of the 3 Taylor Gifts’ managed websites. The focus of the redesign was to improve usability and SEO. Since the relaunch, natural search traffic is up 30% and premium rankings have been achieved on extremely competitive terms.....

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